What is the term for an individual with whom a license holder has no agency relationship but must still act fairly and honestly?

The term that describes an individual with whom a license holder has no agency relationship but is still required to act fairly and honestly is referred to as a customer. In various professional contexts, particularly within real estate and legal fields, a customer is recognized as someone who engages in a business transaction but does not have the same heightened level of duty that a client would have. While a client may expect specific services and a fiduciary responsibility, a customer is entitled to fair treatment and honest dealings from the license holder.

This distinction is vital because it underscores the different levels of responsibility and care expected in transactions. The license holder must ensure that all interactions with a customer are conducted with integrity, ensuring that the customer receives accurate information and is treated respectfully, even without the deeper agency obligations that exist with a client.