What does the term "first substantive contact" refer to in agency relationships?

The term "first substantive contact" in agency relationships refers specifically to the point at which significant information is exchanged and a meaningful engagement begins between the agent and the client. This is typically understood as the first face-to-face meeting with the customer. During this meeting, the agent can assess the client's needs, provide relevant information, and establish a more personalized relationship. This face-to-face interaction allows for a deeper connection and understanding of the client's objectives, fostering trust and rapport.

While initial communications, negotiation meetings, or signing agreements are critical components of the agency process, they do not necessarily encompass the full scope of substantive dialogue and relationship building that occurs in a dedicated in-person meeting. Such interactions often lead to more informed decisions and clearer expectations, marking an important milestone in the agency relationship.